Insights

The Importance of Real-Time Visibility in Supply Chains

2 min read Michelle Steffes on Sep 3, 2024
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This is the first post in a series of three discussing supply chain resilience.

The modern supply chain faces numerous challenges, primarily driven by its increasing complexity and globalization. The potential for disruption grows as supply chains extend across multiple countries and continents. Natural disasters, pandemics, geopolitical tensions, and fluctuating market demands can severely impact the supply chain. Moreover, consumer expectations for faster, more reliable delivery have never been higher, adding additional pressure on supply chain systems to perform flawlessly.

This white paper highlights the critical importance of real-time visibility in supply chains. It will provide an in-depth discussion of how real-time data can enhance supply chain resilience and offer insights into the technologies and strategies businesses can adopt to improve their supply chain operations. The ultimate goal is to demonstrate that real-time visibility is not just a competitive advantage but a necessity to remain profitable.

The Concept of Supply Chain Resilience

Supply chain resilience is the ability of a supply chain to prepare for, respond to, and recover from unexpected disruptions. A resilient supply chain can maintain its core functions and continue to deliver products to customers despite adverse conditions. This resilience is crucial for mitigating risks, ensuring continuous operations, and maintaining customer trust and satisfaction.

Several components contribute to supply chain resilience:

  • Flexibility: The ability to adapt to changes quickly and efficiently.

  • Agility: The capability to respond rapidly to disruptions or changes in demand.

  • Redundancy: Having backup systems and alternative sources to maintain operations during disruptions.

  • Risk Management: Identifying potential risks and developing strategies to mitigate them.

A resilient supply chain offers numerous benefits:

  • Improved Risk Mitigation: By anticipating and preparing for potential disruptions, businesses can reduce the impact of these events on their operations.

  • Enhanced Customer Satisfaction: A resilient supply chain ensures that products are delivered on time despite disruptions, leading to higher customer satisfaction.

  • Better Response to Disruptions: A resilient supply chain allows businesses to recover from disruptions quickly, minimizing downtime and associated costs.

The Role of Real-Time Visibility in Supply Chain Management

Real-time visibility (RTV) in the supply chain refers to tracking and monitoring the movement of goods and materials as they move through the supply chain, from suppliers to manufacturers to retailers and ultimately to the end consumers. This is achieved by integrating various technologies such as IoT sensors, GPS, and RFID. These technologies provide continuous, up-to-date information about product location, status, and condition.

Knowing an asset’s location, status, or condition offers several cascading benefits. Real-time updates can help create better inventory management practices and customer service with the aid of accurate delivery estimates and updates. But this real-time data also allows businesses to make informed decisions quickly for improved decision-making. It identifies bottlenecks and inefficiencies immediately while ensuring all stakeholders can access the same information, promoting transparency and accountability throughout the supply chain. We will go into these benefits in greater detail in the following sections.

In our next post in this series, we get into more detail about the role of RTV in supply chain management.

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