DAZN Elevates the Way Fans Watch Sports

“When broadcasting live events, there has to be minimum latency. This is why we chose PubNub because they are leading in this area.”

- Arnon Shmuely, Director, Professional Services & Cloud at DAZN

Meet DAZN

DAZN is a global sports entertainment platform where fans can watch, bet, and interact in any language, on any device. With DAZN, fans have access to a wide range of exclusive live and on-demand content, including the NFL, NBA, UFC, Formula One, Premier League, and they are recognized as the Global Home of Boxing. 

They aim to deliver a sports experience that is more immersive for fan communities by giving audiences full control over how they watch events. While in the DAZN platform, fans can create watch parties, observe multiple screens simultaneously, and even place predictions during a live stream for a richer viewing experience. 

Since their platform is broadcasting sports to millions of fans concurrently, they need a partner who can help them build chat without user limits or latency issues, which is why DAZN turned to PubNub.  

Easily scaling chat for global sports broadcasts

Prior to building chat with PubNub, DAZN’s team experienced latency challenges during live streams due to high usage on their platform. As a company that is dedicated to providing an engaging fan experience, avoiding concurrency limits is crucial for their success. 

“When broadcasting live events, there has to be minimum latency,” said Arnon Shmuely, Director, Professional Services & Cloud at DAZN. “This is why we chose PubNub because they are leading in this area.”

After implementing chat with PubNub, their platform is always working in real time and can seamlessly scale to support any number of users. In fact, DAZN has gone on to power chat and Watch Party experiences for 10 million users, something that Shmuely believes would not have been possible without the scalability that PubNub provides. 

“We are available on any mobile device or web device and PubNub is able to support the scale of it all,” said Shmuely. 

Delivering live audience engagement for millions of users

Now DAZN relies on PubNub’s infrastructure to deliver chat and push notifications to millions of users during Watch Parties. Furthermore, just in the last year they saw 130 million connected devices on their platform. 

Both DAZN and their users have benefited from this functionality, as this real-time interactivity creates a one-of-a-kind social experience where fans feel as if they are sitting beside each other in a stadium or arena. 

On top of that, Shmuely and his team have found that offering these real-time features during Watch Parties has played a significant role in increasing time spent in-app. “We want to keep our customers on the platform longer and allowing them to chat on the same platform helps facilitate this,” said Shmuely. 

Partnering with a real-time interactive platform

In PubNub, DAZN has found a partner that allows them to broadcast global sports events of any size without latency issues or restrictions. 

Knowing that they can count on PubNub to support their needs and provide them with solutions as they continue to improve and create better real-time experiences has been invaluable for Shmuely and his team. “We get fast feedback for all our requests and we are thinking about solutions together,” said Shmuely. “It's a pleasure to work with PubNub.”

If you, like DAZN, could benefit from delivering live audience engagement at any scale, sign up for a free trial today to learn more.