Power Every Decision with Real-Time Intelligence

PubNub Decision Intelligence unites real-time actions and historical insights to help teams adapt, optimize, and grow.

Data-Driven Clarity

PubNub Insights helps teams understand how their applications perform by analyzing historical usage patterns across their real-time infrastructure.


With intuitive dashboards and trend visualizations, it surfaces actionable insights that drive performance improvements and better user experiences.

Real-Time Impact, Clearly Measured

PubNub Illuminate gives teams the tools to see the effect of every decision as it happens—so they can iterate quickly and lead with confidence.

Real-Time Analytics

PubNub Illuminate continuously aggregates real-time metrics tailored to your application, giving teams the clarity to understand performance as it evolves.


By visualizing the impact of changes as they happen, product and operations teams can respond faster, fine-tune experiences, and drive better outcomes.

Decision Rules Engine

Define and deploy no-code rules that act on live data the moment conditions are met. Whether it’s improving player experiences, boosting conversions, or stopping risky behavior, Illuminate enables teams to make data-driven decisions when it matters most—without waiting on engineering. Teams can experiment, iterate, and optimize decision strategies on the fly, staying agile as behavior evolves.

Visualizations and Dashboards

Track the impact of decisions through dashboards built around the KPIs that matter to your business.


Illuminate makes it easy to visualize changes, surface insights, and keep teams aligned as you evolve your strategy. Results update as data flows in, so you’re never working from outdated reports and you always have a clear view of what’s working.

Turn Insight Into Action

Drive continuous improvement with live data, customizable rules, and real-time visibility.

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Sentiment Analysis

Gauge user sentiment in real time to adjust messaging, moderate content, or tailor experiences based on emotional tone.

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Player Matching

Use real-time data and historical behavior to create balanced, competitive, and engaging matches in multiplayer environments.

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Spam Mitigation

Detect unwanted or abusive content as it happens and trigger automated actions to maintain a safe and high-quality user experience.

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Predictive Analytics

Deploy smart logic that learns from historical and real-time data -- and shape what happens next

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In-App Economy Optimization

Adjust virtual pricing, incentives, or item availability based on live usage and historical spend patterns.

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Optimize Operations

Track platform health, usage trends, and user behavior over time to inform product decisions and roadmap priorities.

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Customer Support Context

Surface live and historical user data to agents, enabling faster resolution and personalized service at scale.

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Fraud Mitigation

Analyze patterns and automate responses to suspicious activity the moment risk conditions are met.

Contact Us

Want to see what real-time decision intelligence can do for your app and bottom line? Contact sales or sign up free to start building with PubNub today.