Data Sheet

PubNub for Live Audience Engagement

Create the Live Experiences Your Audience Demands
PubNub for Live Audience Engagement

Audiences want more than just a front-row seat—they want to be part of the experience. The energy of a live game, the thrill of a high-stakes moment, or the anticipation of a big reveal all come to life when fans can engage in real time.

PubNub makes this possible, turning passive viewing into an interactive, community-driven experience. PubNub enables brands to create deeper, more meaningful connections with their audiences through seamless live chat, instant updates, or predictive gaming.

Beyond engagement, real-time interactivity fuels retention and revenue. The ability to react, compete, and participate keeps fans invested, while intelligent automation ensures smooth, scalable experiences. PubNub’s technology synchronizes live content, enhances audience participation, and personalizes interactions to keep users returning.

Real-Time Social Interactions & Gamification

  • Fan Chat & Reactions – Power fan interactions with live chat, emojis, and GIFs—seamlessly synced with live broadcasts.

  • Live Polls & Predictive Trivia – Let fans vote in real-time, predict game outcomes, and compete for rewards.

  • Audience Presence & State Detection – Show online fan counts, highlight VIPs, and enable watch parties for an interactive second-screen experience.

  • Live Moderation & Sentiment Analysis – Protect fan communities with AI-driven toxicity detection and auto-moderation tools.

  • Real-Time Rewards & Loyalty Programs – Gamify fan engagement with in-the-moment giveaways, score-based incentives, and personalized achievements.

Data Broadcast & Live State Sync

  • Keep Fans in Sync with the Action – Ensure fans stay engaged with real-time game clocks, stats, and live commentary—even after a disconnect or when watching on a time-shifted delay.

  • Power Live Data Feeds – Deliver live sports scores, betting odds, and player stats with ultra-low latency.

  • Real-Time Leaderboards & Highlights – Showcase dynamic top plays, real-time betting trends, and audience leaderboards. Recognize and reward the most engaged fans with real-time shoutouts, exclusive perks, or tier-based achievements to drive deeper participation.

  • Dynamic Workflows & Media Automation – Seamlessly manage content workflows, live ad insertions, and syndication updates based on real-time triggers.

Time-Critical Updates & Audience Re-Engagement

  • Instant In-App Alerts – Deliver breaking news, exclusive in-game rewards, and event-driven notifications to drive engagement.

  • Push Notifications for Offline Audiences – Activate fans who’ve gone offline by sending real-time updates, score alerts, and time-sensitive promotions via mobile push notifications.

Geo-Triggered Events & Location-Based Engagement

  • Geo-Triggered Fan Activations – Trigger location-based interactions, from exclusive stadium or experiential events to targeted promotions and real-time alerts.

  • Proximity-Based Offers – Deliver hyper-localized deals, rewards, or content tailored to each fan’s location, ensuring relevance based on region, venue, or market-specific preferences.

Monetization & Commerce at Scale

  • Live Shopping & Auctions – Enable real-time commerce by selling exclusive merchandise, collectibles, and limited-edition items directly within live events.

  • Gamified Betting & Microtransactions – Drive engagement with in-event betting, fantasy sports, and gamified microtransactions that reward fan participation.

  • Premium Content & Subscription Access – Enable flexible access to premium sports content, live programming, and pay-per-view experiences with dynamic subscription models.

User Authentication & Access Control – Manage user permissions, multi-platform access, and content programming seamlessly.