Gain unprecedented visibility and knowledge of audience behavior to proactively deliver differentiated experiences that transform engagement, monetization, and retention.
PubNub’s technology synchronizes live content, enhances audience participation, and personalizes interactions to keep users returning—because fans build deeper connections when experiences feel tailor-made for them and foster a vibrant community. PubNub delivers unmatched speed, reliability, real-time decision intelligence, and LiveOps automation to keep audiences engaged and monetized at scale.
Real-Time Fan Engagement Optimization
Instantly Optimize Engagement, Monetization & Retention – Automatically trigger time-critical actions based on live audience behavior, geolocation, aggregated sentiment, server-side events, and more.
Metric-Based Insights – Leverage real-time analytics on audience behavior, sentiment, engagement trends, and QoS to optimize fan experiences dynamically.
Event-Based Decisioning – Trigger automated responses to live events, audience state changes, and second-screen experiences without developer intervention.
Audience Personalization & Targeting
Real-Time Audience Segmentation – Deliver hyper-personalized content, promotions, and rewards tailored to fan behavior.
Dynamic Ad & Sponsorship Delivery – Serve targeted promotions during key engagement moments (e.g., halftime, post-game, or controversial plays).
Behavior-Triggered Content & Offers – Dynamically personalize content and promotions based on real-time user activity to maximize engagement and conversions.
Automated Media & Revenue Optimization
Dynamic Workflows & Media Automation – Optimize live ad insertions, content workflows, and syndication updates based on real-time triggers.
Monetization Experiments & A/B Testing – Rapidly test and refine monetization strategies by deploying live variations of promotions, pricing, and ad placements.
Predictive Promotions & Retargeting – Trigger personalized offers in real time to re-engage high-value users and improve retention.
Geo-Triggered & Contextual Interactions
Geo-Triggered Fan Activations – Trigger location-based interactions, from exclusive stadium or experiential events to targeted promotions and real-time alerts.
Proximity-Based Offers – Deliver hyper-localized deals, rewards, or content tailored to each fan’s location, ensuring relevance based on region, venue, or market-specific preferences.
Cross-Platform Experience Synchronization – Ensure seamless engagement across mobile, web, and connected devices using presence and event tracking.
Time-Critical Alerts & Audience Re-Engagement
Push Notifications for Offline Audiences – Activate fans who’ve gone offline by sending real-time updates, score alerts, and time-sensitive promotions via mobile push notifications.
Instant In-App Alerts – Deliver breaking news, exclusive in-game rewards, and event-driven notifications to drive engagement.
Automated Re-Engagement & Retargeting – Re-engage inactive users with automated, real-time outreach campaigns based on their past behaviors and interests.
